Friday, December 17, 2010

Chrome for a Cause

Just when you thought that Google was all set to take over the world by their many endeavours to search and rule, they come out with something so simple and benevolent as this. Yesterday, Google announced that they are releasing an extension for the Chrome web browser (an add-on utility) which would keep tabs (pun intended!) on your browsing, and accordingly donate money to five charities, at the end of the day. So for seemingly no reason at all, Google is giving away money to these five charities, based on the number of tabs opened by folks using this Chrome for a Cause browser extension, valid between December 15th and December 19th.

Here’s what you need to do:

Chrome for a Cause - The Charities

1. Get Google Chrome if you don’t already have it, from

2. Head over to the Chrome Web Store using this link, and download the Chrome for a Cause extension. It will take a few minutes, and will be installed automatically.

3. Start browsing by opening multiple tabs; every tab you open increases the tab count in the Chrome for a Cause extension, that you can see in the top-right portion of the Chrome browser window. Keep in mind that a maximum limit of 1 tab per second has been set.

4. At the end of the day, you would be given the option to select which charity (out of the five Google-handpicked ones) gets the benefit of your multi-tabbed browsing habits.

5. Repeat till the 19th of December.

We should note that Google has pledged a maximum sum limit – so we’re not going to bankrupt them by this. And the five charities picked out by Google are:

* The Nature Conservancy

* charity : water

* Doctors without Borders

* Un Techo para mis Pais

* Room to Read

You can find out more about these organisations and the work they do, plus directly donate to them via Google’s explanatory webpage for this novel concept. If you’re still thinking that this premise sounds too good to be true, please head on over to the Google Chrome blog, and read up all about it in Google’s own, official words.


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