Saturday, February 12, 2011

Nokia CEO Stephen Elop addresses the Senior Leadership Event before the announcement of plans for a broad strategic partnership to build a new global mobile ecosystem . Nokia and Microsoft plan to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.

So Nokia and Microsoft unveiled a technology landscape-changing plan today – the biggest partnership that we have seen in the smartphone wars in recent years. Some of us still can’t get over the fact that our beloved Nokia is going to make Windows Phones, but whether we like it or not – this is the path chalked out for Nokia now. We can’t say this partnership deal was inevitable; however, we can see why both companies decided to ink the deal. Microsoft’s big play in the smartphone market failed to capture significant mindshare and market share. Windows Phone 7 is an awesome mobile Operating System – it’s the only smartphone Operating System currently that does not use the icons that every smartphone OS from iOS to Android to Symbian use. The Live Tiles, the clean lines of the Metro interface, Hubs – are all very nice concepts; but Windows Phone 7 devices did not sell as much as they needed to. And don’t even get us started with what was wrong with Symbian – it ain’t too bad; but when you look at many things that have become a breeze in modern mobile OSes such as iOS and Android, Symbian falls flat. So, these two companies have decided to bring their best together to try and gain the smartphone market. Will it work? Only time will tell. But follow us beyond the break for some of the key points of this partnership.

Nokia CEO Stephen Elop addresses the Senior Leadership Event before the announcement of plans for a broad strategic partnership to build a new global mobile ecosystem . Nokia and Microsoft plan to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.Nokia plans to:

  • Integrate Ovi Maps into Bing (sing Ovi Maps have more data for emerging and developing nations, it should help Windows Phone 7)
  • Integrate (or dissolve?!) Ovi Store into the Windows Phone 7 marketplace
  • Provide hardware “expertise” and design guidelines, including imaging expertise
  • Take Windows Phone 7 to the masses – no other hardware manufacturer has the reach and the depth that Nokia has

Microsoft plans to:Microsoft CEO Steve Ballmer addresses the Senior Leadership Event before they announce plans for a broad strategic partnership to build a new global mobile ecosystem . Nokia and Microsoft plan to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.

  • Allow Nokia to do pretty much what they want with the UI (although Nokia doesn’t plan to change things too much, for fear of fragmentation and incompatibility of apps)
  • Provide guidance and help developers to port over their apps from existing Symbian and Qt platforms, to Windows Phone 7
  • Put Bing on ALL Nokia smartphones and devices, along with adCenter

So when can we see these things coming into effect? Not for some time, apparently. Nokia’s first Windows Phone 7 device should release by the end of this year. By the end of 2012, Nokia plans to completely migrate (read : abandon) Symbian and MeeGo and move all its smartphones to Windows Phone 7. Good or bad, this was some stunning news, eh?! Like always, the comments section below awaits your thoughts…

Nokia Press Release

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