AVGEEK
The business behind the boarding pass.
Airline strategy, airport ambition and passenger experience, with the people shaping how the world flies.
INDIA’S #1 AVIATION PODCAST · FEEDSPOT 2026
EXPLORE THE SHOW →THE INDIAN GEEK / EST 2024
Aviation connects the world. Advertising shapes how we see it.
Vishal Mehra speaks with the people building both - about the choices, economics and ideas behind their work
ADGEEK
The business behind the creative work.
Agency economics, brand strategy and the choices that turn ideas into commercial value. The business of our business.
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Latest conversations across aviation and advertising
The decisions under discussion.
From the conversation.
▶ 2:55How Airports Win New Airline Routes | Inside Airline Route Development
WATCH CLIP ↗
▶ 1:49How Jet Airways’ Brussels Scissor Hub Actually Worked | Inside the Network Design
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▶ 3:47How Jet Airways Built Its Brussels Airport Scissor Hub | The Story Behind the 2007 Coup
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▶ 3:44Is the CMO a Dying Species? | Shubhranshu Singh
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▶ 5:03PepsiCo Chose Publicis Without a Pitch. Is Advertising Changing?
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▶ 3:10Print vs TV vs Digital: Where Does Great Storytelling Live Today?
WATCH CLIP ↗Swipe to explore all three landscape clips →
Short takes.
▶ 1:26Lufthansa’s Africa Strategy Is Built via Brussels Airlines
WATCH SHORT ↗
▶ 1:21Brussels Airport’s Big High-Speed Rail Mistake | Leon Verhalle
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▶ 1:09How Aviation Planning Changed in 40 Years | Leon Verhallen, Brussels Airport
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▶ 1:15Why Brussels Airport Wants a Nonstop Delhi Flight
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▶ 1:09Inside Jet Airways’ Brussels Airport Scissor Hub
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▶ 0:59Potted Plant Marketing: The Problem With Short-Term Brand Building
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▶ 1:09“Karaoke Marketing”: Why Brands Keep Copying Each Other | Shubhranshu Singh
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▶ 1:17Does Tata Group Need a Brand Makeover? Prasad, ET Brand Equity
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▶ 1:07Why Indian Advertising Keeps Underpricing Itself
WATCH SHORT ↗
▶ 1:07Why Indian Ad Agencies Keep Underpricing Themselves
WATCH SHORT ↗Swipe to explore Shorts →
People in the conversation.
Airline executives, agency founders, airport leaders, strategists and observers. Explore the people who have joined Vishal Mehra, and the conversations they brought to the shows.
Browse guests →
A working life in advertising. A lifelong interest in aviation.
Vishal Mehra produces and hosts The Indian AvGeek and The Indian AdGeek. He brings more than two decades in advertising, a long history of writing about aviation and a traveller’s curiosity to conversations about how both industries work.